The demand is there; the shelf is not.
To decide: strengthen supermarket coverage before the next media flight.
Driving growth
through listening
They have trusted Sonar
Noise is not a problem: it is information that has not been interpreted yet.
Signals are fragments of the future leaking into the present.
SonarWhat we do
We put your social listening to work
From what people say (your audiences and the ones that are not yours yet) to what it changes for your business. The same reading, in any category. The graph is not the deliverable: it is how we look. Who is talking, which narrative they sustain, and where a topic jumps from one world to another.
Reading
Hover or tap a node
Each dot is a narrative, an account or an author. Here you see how we read it.
Noise · thousands of posts and commentsInsights · actionable information to decide
Alcohol-free moves into the weekend.
To decide: take the 0.0 message to Sunday lunch.
The packaging loses to the competition.
To decide: review the can before the complaint takes hold.
The digital promo doesn't reach the store.
To decide: align the app promo with the point of sale.
Older customers want the branch back.
To decide: a dedicated service channel for older customers with savings.
Changes are announced late and badly.
To decide: give notice earlier, through the channel that customer uses.
The app depends on a relative.
To decide: simplify the three tasks people delegate most.
The phone wins customers.
To decide: measure what it costs not to have fast phone support.
The family plan doesn't get couples.
To decide: a plan for two without the same-address rule.
Local curation feels repetitive.
To decide: refresh the local-language curation before the global one.
They want everything in one app.
To decide: add podcasts where the second subscription is being lost today.
Audiobooks are taking subscribers away.
To decide: assess audiobooks as a way to reduce churn.
Coffee decides the stop.
To decide: the store as a reason to visit, not an add-on.
Clean restrooms build traveler loyalty.
To decide: communicate what is already done well on the road.
Night is a lost sale.
To decide: lighting and visible staff at night.
The app fails at checkout.
To decide: fix payment before investing in more points.
Illustrative examples, with fictitious brands and accounts. Not client data.
Listening that works
We take care of it end to end, on your platform or ours, traditional or AI. Without you adding headcount.
Ongoing reading and signals
Senior analysis at the pace you agree on, with what changes for the business said in one page. When a signal that matters comes up, you hear about it right away.
Setup and team
Configuration, maintenance and training so your team gets the most out of what it already has.
One-off projects
Ad-hoc studies on a category, a launch or a crisis, with a start and an end.
Cultural spaces
What will move your results doesn't always start with your brand.
It starts in a neighboring space (protein, fiber, wellness) and reaches your category once someone else has taken it. We set up listening on that space so you get there while you can still choose where to stand.
Why Sonar
What sets us apart is not a platform. It is who runs it and who reads what it returns.
- Local in Latin America and Spain.
- The years we've been at this: Sonar was founded in 2020.
- 100% specialists. It's all we do.
- Across every industry.
Every case is a question
A launch, a campaign, a crisis, a category nobody talks about. Every case starts with a question your team is already asking and that no platform answers on its own. They tend to look like this:
In which cultural spaces do the weak signals of what your audience will expect show up?
What is failing in your customer experience before it shows up in your surveys and your P&L?
Which emerging topic could become a problem or an opportunity, and how much time do you have to move?
Where is your competition strong, where is it exposed, and what of that is useful to you?
Your case hasn't been written yet. We define it with you: what you need to decide, which territory needs listening, and which network has to be built to listen to it.
The case changes every time. The reading doesn't.
Four readings in every project
Communities
Which communities exist within the topic and how they connect to each other.
Narratives
Which conversations are growing, with what values, tensions and language.
Influence
Who sustains each narrative: voices, specialists, connectors and new names.
Brand
Where you have room to come in, with what legitimacy and against whom.
Who we are
And a team of analysts behind us, working for brands in Latin America and Spain.
Official partners
We are official partners of the social listening platforms we run (today Brandwatch, and Accrete, the makers of Nebula Social) and we also work on any other platform the client already has. Configuration, monitoring and analysis. If you already have a license and you're not getting everything it can give, we take care of that part.
We also run, among others:
Blog
From our blog (in Spanish)
Alguien se hace cargo: IA, autonomía y escucha social
La IA decide cada vez más, pero no responde por lo que decide. Qué cambia eso para la escucha social y quién se hace cargo de lo que recomendamos.
Cómo la Inteligencia Narrativa transforma el Marketing en Latam
Para los líderes de marketing y comunicación (CMOs) en América Latina, el Social Listening tradicional ha dejado de funcionar. En un mercado definido…
Fin del Dashboard: IA agéntica e inteligencia narrativa
El Social Listening tradicional está obsoleto. Para tomar decisiones estratégicas hoy, las empresas necesitan Inteligencia Narrativa: un enfoque que…
El fin de la coartada de los datos: Inteligencia Narrativa para el Directorio
Julio de 2026 nos ha dejado una de las resacas analíticas más formidables de la historia corporativa reciente. Atravesados por el Mundial de fútbol,…
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